I AM A BOLD AND CURIOUS LEADER, OBSESSED WITH TURNING IDEAS INTO RESULTS.
With over 15 years in global roles in media, consulting, and tech, I’m passionate about driving innovative products, designing scalable strategies, and delivering world-class creative while empowering people to be great at what they do.
CONTENT & CREATIVE
Rolling Stone comes to Bulgaria
I am passionate about bringing meaningful products to market and finding product-market fit. In 2008 I identified an opportunity to bring a new title to the Bulgarian media landscape. After researching different consumer segments, it became clear that music and culture giant Rolling Stone was the radically objective outlet that local pop culture needed the most. Rolling Stone had 16 international editions and was in the process of negotiating with another Bulgarian company when I reached out to them about licensing to launch in Bulgaria. That Fall, I was in New York negotiating my proposal with Jann Wenner, the Founder and Editor-in-Chief. His encouragement and support were incredible and I received the approval the day I graduated, becoming the youngest and only female Editor-in-Chief at Rolling Stone worldwide.
“Anellia’s entrepreneurial spirit and determination resonated with that of Jann Wenner, the founder Rolling Stone Magazine. She and her business partners saw a need in the marketplace for a local edition of the magazine in Bulgaria. She took her passion for the brand, the love of her culture and her knowledge of the industry and launched the magazine with a resounding splash!”
– Maureen Lamberti, Licensing Director, Wenner Media
About me
I love dreaming big and driving impact. I also started my career in editing, which taught me the discipline of being thorough and paying close attention to the details. I’ve been fortunate and persistent to build an interesting career spanning almost two decades, and bridging several industries and functions. Deeply rooted in creative, content and technology, I’ve always been driven by curiosity, courage, and translating ideas into results. I look to understand what customers want, commit to scaling business growth, and once I have a clear vision, I’m ambitious and unstoppable.
A global citizen, I’ve lived and worked in all major world regions and traveled to every continent except Antarctica (bucket list!). I see life as an adventure and I’m always up for expanding my reach, growing new products and programs, and being part of scaling operations for something worthwhile.
If you would like to connect or if there is any way I can help you, please feel free to reach out.
